We are on a mission to improve lives through innovative digital products

We are passionate about doing things Decently

Core team

James Chapman (JC)

CO-FOUNDER & PRODUCT LEAD
Leads on: Product vision and strategy for Melo, working with clinicians, customers and our team to shape the future of behavioural health technology.
Before Decently: Over a decade in HealthTech leading product innovation with the NHS, academia and industry. Previously founded an award-winning digital health startup and was a Fellow of the NHS Digital Health Accelerator.
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James Burch (JB)

CO-FOUNDER & COMMERCIAL LEAD
Leads on: Commercial growth, customer partnerships and operations, helping Melo scale sustainably while delivering exceptional outcomes for our customers.
Before Decently: Spent 18+ years helping schools, trusts and local authorities adopt SaaS solutions. Brings a wealth of experience across sales, customer success, operations and compliance.
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Prof. Nick Alderman

CLINICAL LEAD
Leads on: Clinical leadership across research, product and commercial engagement.
Before Decently: Internationally recognised Consultant Clinical Neuropsychologist with 40+ years' experience in neurobehavioural rehabilitation and clinical research.
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Shaun Russell

PRODUCT MANAGER
Leads on: Product strategy and delivery, turning customer insights into features that deliver measurable impact.
Before Decently: Product leader with a background in UX, service design and digital products, helping mission-driven organisations build user-centered technology.
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Charlie Dowd

PRODUCT DESIGNER
Leads on: Designing intuitive, user-centred experiences that make Melo simple, engaging and effective for clinicians.
Before Decently: Product Designer with a background in UX, human-centred design and SaaS products. Previously part of an EdTech design team creating intuitive digital experiences.
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Brad Singleton

LEAD PRODUCT ENGINEER
Leads on: Leading the engineering team while driving the architecture, development and delivery of Melo.
Before Decently: Experienced Full Stack Engineer with a background in health tech, academia and SaaS product development.
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Naphtali Duniya

PRODUCT ENGINEER
Leads on: Supporting the evolution of Melo through feature development, AI innovation & continuous product improvement.
Before Decently: Full Stack Product Engineer with experience building SaaS products and a recent Master's in Artificial Intelligence.
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Ellie Boardman

CUSTOMER SUCCESS MANAGER
Leads on: Customer onboarding, training and ongoing success, helping organisations get the most from Melo while supporting sales and growth.
Before Decently: Digital health professional with experience across customer success, sales and operations, including as a Digital Health Assessor at ORCHA.
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Sade Demehin

SALES & MARKETING LEAD
Leads on: Driving brand awareness, demand generation and commercial growth, helping more organisations discover the value of Melo.
Before Decently: B2B growth marketer with experience across SaaS, demand generation and commercial marketing, creating campaigns that turn awareness into customer relationships.
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Dr Stephen Mullin

CLINICAL SAFETY OFFICER
Involved in: Leading the clinical safety and risk management of Melo, ensuring our products meet the highest standards of safety and holding formal responsibility for DCB0129 compliance.
Alongside Decently: Consultant Clinical Neuropsychologist working across the NHS and independent practice, bringing extensive expertise in neuropsychology, digital health and clinical governance.
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Kat Leyshon

RESEARCH & MARKETING INTERN
Leads on: Supporting research, evidence generation and marketing, helping transform clinical insights into engaging content that showcases the impact of Melo.
Before Decently: Psychology graduate from University of Exeter with a passion for behavioural science, research & digital health.
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Issa Ngungu

AI RESEARCH INTERN
Leads on: Supporting our AI research programme, exploring how predictive models can help identify patients at risk of delirium and other complex behaviours.
Before Decently: MSc Artificial Intelligence student at Lancaster University with a keen interest in machine learning, predictive analytics and the application of AI to improve health and care.
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Our Board

Anthony Benton

DIRECTOR
Alongside Decently: Previously grew a SaaS business through to acquisition and successful exit. Now Owner and Managing Director of JFS Ltd, bringing extensive commercial and entrepreneurial experience to the Board.
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Jess Jackson

DIRECTOR
Alongside Decently: Investment Manager at PXN Group, specialising in health and life sciences investments and supporting ambitious businesses like Decently to scale and grow.
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Zak Sheikh

DIRECTOR
Alongside Decently: Business Development Director at CareTech, Decently's strategic investment partner, bringing extensive experience of driving growth across adult, children's and specialist care services to the Board.
Jason Druker

BOARD OBSERVER
Alongside Decently: Investment Manager at SFC Capital, specialising in early-stage technology investments and representing one of Decently's investors.
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